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Ad Campaign of the Day: Asher Roth for G-Shock



Rapper Asher Roth certainly is not your typical rapper, but this musician who was discovered on Myspace has certainly made a name for himself. His latest album, 'Asleep in the Bread Aisle' was released this past April, and one of his biggest hits 'I Love College' continues to get a lot of air play. Asher has often gotten compared to Eminem, and he wrote a song about the comparrison entited 'I Am Em'. Roth finds the comparrison 'too easy'. One of Asher's latest projects is “shock value” an ad campaign for G-Shock watches. Something very hot about this ad!